In all forms of marketing, digital marketing services is one trend that never fades. Digital marketing incorporates all marketing endeavors that require the use of an electronic device or the internet. Nowadays businesses exercise use of digital channels such as search engines, social media, email, paid ads, and other websites to connect with current and prospective customers.
Digital marketing is the new black. Therein traditional marketing might exist in print ads, phone communication, or door to door marketing, but digital marketing plays out electronically and online. Meaning that there are a number of endless possibilities for brands including email, video, social media platforms, or website-based (paid ads) marketing opportunities.
In this time and age, digital marketing is the best form of marketing as the major target audience is the millennials. It is the fastest and most effective mode for brand awareness. In the fast-paced online world, one needs to be at the top of their game to partake in the digital marketing services competitive field. One needs the best support team to achieve the highest rewards.
There are some essentials marketing types in digital marketing:
Search Engine Optimization (SEO)
This practice is known as optimizing your website to “rank” higher in search engine results page. This is to increase the ‘organic’ traffic that your website requires.
The most appropriate ways to approach SEO are:
This focuses on all of the content that exists “on the page” when viewing a website. Keyword research for their search volume and meaning, you can answer questions for readers and rank higher SERPs (Search engine results page) those questions produce. This a smart way to understand what the audience is interested in. You can easily understand the niche.
This is all the activity that takes place ‘off the page’ of your website. This is aimed at looking at other ways that may help increase your website’s credibility (or rank) and traffic.
Some of the common practices include; building backlinks, profile building and guest posting.
This focuses more on the factor how your website is coded, meaning the backend of a website. This includes use of html and CSS.
The practice of writing and posting articles on a company blog allows you to illustrate your industry expertise and generates organic traffic. This opens more opportunities to convert website visitors into leads for your sales team.
Visually engaging the readers works well. This is graphic content that shows the intention of your company.
Social Media Marketing
Social media is a huge platform to pitch your website. Digital marketers utilize social media websites like;
These are the platform that have highest engagement rate. If your target is millennials, then you should market on Instagram and Snapchat.
Pay Per Click (PPC)
PPC is a paying a publisher every time your ad is clicked to drive traffic to your website.
The common tools for this are:
- Google ads
- Paid ads on Facebook
- Twitter Ads campaigns
- Sponsored Messages on LinkedIn
This is performance-based advertising. By promoting someone else’s products or services on your website you get commission.
A simple example is Youtubers using this form of marketing.
There are softwares that make it easy to manage marketing operations. Repetitive marketing tasks are automated:
- Email newsletters
- Social media post scheduling
- Campaign tracking and reporting
This is recognized as the most personalized form of marketing. Emails with subject lines generate 50% higher open rates (Yes Lifecycle Marketing, 2019).
Personalized emails include:
- Subscription newsletters.
- Follow-up emails to website visitors.
- Welcome emails.
- Holiday promotions to loyalty program/ VIP members.
- Tips or similar series emails for customer nurturing.
Online PR Building
It is the practice of earning online coverage with digital publications, blogs, and other content-based websites.
Reaching out to Press on social media: Conversing with journalists on social media platforms to establish a relationship with the press.
Online reviews of your company: Allowing audience to review on your website/company can help add humanity to your brand image. It was show that you company is tolerate to reviews.
Comments on your personal website or blog: Engaging with the audience via comments will give your website a personalized feel.
As a brand pay another company or entity to create and promote content that discusses your brand or service in some way. This is sensible move if you cannot handle marketing yourself. These are the most essential aspects of digital marketing services that all beginners should be aware of. The use of these digital marketing types make or break a brand.